ABSTRACT
The study aimed to perform a further analysis of the society's awareness towards the natural environment, especially the awareness of having a healthy life, which leads them to have an awareness to use a natural-based product (environmentally friendly product). Furthermore, this awareness acts as a guidance for them to become consumers who care about their environment and also the material logistics management of each company to build a good customer relationship management with their customer. Along with this phenomenon, however, several reasons regarding the increase of environmentally friendly product consumption are unknown. This study focused on antecedents generating green purchase behavior, namely, social influence, green attitude, green value, and green trust. The approach applied in the study was a purposive sampling method with the 450 respondents in all over Bali. The finding showed that the social influence did not significantly impact the green purchase behavior. On the other hand, green attitude, green value, and green trust brought a positive and significant impact toward green purchase behavior. Social influence, green attitude, and green value influenced positively and significantly toward green trust. Green trust played a role as the relationship mediator of social influence, green attitude, and green value on green purchase behavior. The study was limited as it belonged to cross-sectional and longitudinal study, and it needed a lengthy period to validate the finding. It only accommodated the consumer's green purchase behavior in Bali. Hence, it cannot be generalized;however, it can be developed in another area. Moreover, the practical implication for the producers of the environmentally friendly product is that they can be more attentive to certain variables that generate the green purchase behavior. The authenticity of the study is that the social influence does not influence the green purchase behavior toward the society in Bali. Furthermore, this study supports the Theory of Reasoned Action (TRA) particularly in marketing the green product. The study is a more completed model development of the green purchase behavior. Furthermore, the variable in this study is worth considering in developing the environmentally friendly product. © 2023 Growing Science Ltd. All rights reserved. © 2023 by the authors;licensee Growing Science, Canada.
ABSTRACT
Globalization has made exports an important activity for several companies including the growing Small and Medium Enterprises (SMEs). This is observed in the wood craft SMEs which is one of the main pillars supporting the Balinese economy when the tourism sector experienced a decline during the COVID-19 pandemic. It is important to note that innovation capability is a special asset for SME to increase exports, especially when the products have value and advantages. Therefore, this study analyzed value creation through the adoption of the Service-Dominant Logic (SDL) theory which was manifested in the aesthetic-utilitarian value variable. The study population includes all the 242 woodcraft SMEs in Bali while the samples were selected using the census method and the data obtained were analyzed through the partial least squares technique. The results showed that innovation capability has a positive effect on export performance, aesthetic-utilitarian value, and positional advantage. Moreover, aesthetic-utilitarian value and positional advantage were discovered to have a positive influence on export performance and also partially mediated the relationship between innovation capability and export performance. This implies SMEs need to develop high innovation capabilities to ensure their products are superior to those of their competitors. Furthermore, the value offered also needs to be unique and in line with customer needs. © 2023 Growing Science Ltd. All rights reserved. © 2023 by the authors;licensee Growing Science, Canada.
ABSTRACT
E-wallet usage in transactions during the Covid-19 pandemic is a cashless movement that supports breaking the chain of transmission of the Covid-19 virus. Intention to use E-wallet during the pandemic is high due to the stay-at-home recommendation that was enforced since the beginning of the breakdown of the first case in Indonesia. Several studies on technology acceptance have been carried out and this study presents a research framework by integrating technology acceptance model (TAM) and theory of planned behavior (TPB) to obtain more comprehensive results to increase technology acceptance intentions by adding virus fear and risk perception to the models that have been tested previously, since the research was conducted when the pandemic is ongoing. The results reveal that perceived usefulness, perceived ease of use, and perceived risk have a direct or indirect effects on attitudes toward using and behavioral intention to use, moderating results of fear of covid19 on attitudes and intentions as well was found to significantly increase behavioral intention to use E-wallet during the Covid-19 pandemic. © 2022 by the authors;licensee Growing Science, Canada.
ABSTRACT
Purpose: Since the emergence of the Covid-19 pandemic, almost all the hospitality industry has experienced a decrease in the distribution of room occupancy. Therefore, this study aims to examine how to improve the performance of 5-star hotels in Bali by involving market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. Research design, data and methodology: This study involved 127 managers in 62 five-star hotels in Bali. Analysis of this study using structural equation modelling (SEM) with SmartPLS software. Results: This study reveals that the performance of five-star hotels in Bali is influenced by factors such as market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. In addition, revenue management orientation, competitive advantage, and dynamic capability have been shown to mediate the effect of market orientation on the performance of five-star hotels in Bali. Finally, pricing capability has been proven to have not been able to increase the revenue and performance of five-star hotels in Bali. Conclusions: Hotel performance is largely determined by several important factors which include market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. This study provides important implications for hospitality practitioners to improve the distribution of hotel performance. © 2022. The Author(s). All Rights Reserved.
ABSTRACT
The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited the COVID-19 website to learn more about the progress of COVID-19. With the purposive sampling strategy, the sample size was as large as 238 participants. Path Analysis with the SEM-PLS approach was employed as the analytical technique. The findings revealed that trust, subjective norm, and perceived quality all had a positive and significant effect on attitudes when using the COVID-19 website, although PBC had a favorable but small effect. Furthermore, attitude influences intention to use in a positive and significant way. © 2022, Growing Science. All rights reserved.
ABSTRACT
The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on how trust can have an impact on the intention to revisit during the Covid-19 pandemic. The study uses 125 respondents from domestic tourists who visited Bali during the Covid-19 pandemic and had come to Bali before the Covid-19 pandemic. The study uses PLS as a statistical analysis. Our survey shows that while destination image influences intention, it does not have any meaningful effect on trust. Also, trust influences on intention, and experience influences positively on both trust and intention. In our survey, while social media marketing influences significantly on intention, it has no meaningful effect on trust. © 2022 by the authors;licensee Growing Science, Canada.
ABSTRACT
This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was con-ducted on the culinary sector SMEs in Bali. The size of the sample used is 210 culinary sector SMEs with a purposive sampling approach, namely the culinary sector SMEs that have adopted digital marketing. The analytical tool used is SEM-PLS. The results of the study show that the effect of the COVID-19 pandemic and the intensity of competition has a negative and significant effect on business performance, both financial and non-financial performance. The adoption of digital marketing was unable to mediate the effect of the COVID-19 pandemic and the intensity of competition on financial performance, but the adoption of digital marketing was capable in mediating the effect of the COVID-19 pandemic and the intensity of competition on non-financial performance. Therefore, the adoption of digital marketing needs to be re-optimized to improve business performance, both financial and non-financial performance. © 2022 by the authors;licensee Growing Science, Canada.
ABSTRACT
Women entrepreneurs and the informal sector are looking for footholds in the COVID-19 pandemic, which will lead women to develop creative businesses. This study examines the role of sharing knowledge and innovation in addressing gaps in social capital and marketing performance. Purposive sampling is used in the technique sample with 229 samples and Structural Equation Modeling (SEM-PLS) analysis techniques with SmartPLS is used for processing applications. The results show that social capital has a positive effect on the business performance of women entrepreneurs in Bali, Indonesia. The knowledge-sharing variable can be a mediator in the relationship between social capital and performance, and social capital has a significant positive effect on innovation, but innovation does not have a positive effect on marketing performance and knowledge sharing. In the end, women entrepreneurs will use knowledge sharing to create various innovations to meet market demand. However, opportunities for women entrepreneurs are very limited on capital due to the lack of guaranteed capital, and a lack of entrepreneurial skills in the era of technology, market access, bureaucracy, and legal matters. In addition, managerial skills, access to information technology, and the perspective that men should excel in Balinese culture and customs, limit business for women entrepreneurs. © 2021 by the authors;licensee Growing Science, Canada.
ABSTRACT
The Covid-19 pandemic has forced people to maintain physical distance during everyday contact, known in popular terms as physical distancing, which triggers the banking industry to accelerate its digital transformation to maximize service to customers. It aims to make business processes to work more efficiently and to drive force that will create various business opportunities. This study aims to explain the main factors that contribute and influence the adoption of internet and mobile banking services, which are antecedents of customer attitudes towards the intention to use these services. This study uses primary data and the unit of analysis is 200 respondents of Bank Bukopin customers who are users of its internet and mobile banking services with a replication of the technology acceptance model (TAM) in the context of internet service adoption and mobile banking. This study uses non-probability sampling with purposive sampling technique, and to analyze the research model, the Partial Least Square (PLS) method is used with the SmartPLS 3.0 M3 program as a tool. The research findings indicate that the intention to reuse is directly affected significantly by perceived ease of use, trustworthiness, and attitude to use. Perceived benefits do not have a significant effect on directly affecting intention to use, but have a positive and significant effect if they get a mediating role from the attitude of using. This study proves the existence of a mediating role for perceived benefits and beliefs on attitudes to use. This study also strengthens the evidence that attitudes have a strong and positive and significant effect on intention to reuse, and are able to fully mediate the effect of perceived ease of use, perceived usefulness and trust on intention to reuse. Bank Bukopin management and bankers are also expected to use the results of this study to evaluate and take corrective action on aspects that are deemed incapable of encouraging the adoption of their internet and mobile banking services and creating customer loyalty to continually use the services they provide. © 2021 by the authors;licensee Growing Science, Canada.
ABSTRACT
The culinary business sector is the choice of the COVID-19 pandemic;Women entrepreneurs and the informal sector are looking for a foothold in the COVID-19 pandemic, which will lead women to develop creative businesses. This study examines the role of supply chain management in mediating the role of social capital and marketing performance, innovation on marketing performance, and the mediating role of sharing knowledge on marketing performance among women entrepreneurs in Bali. Purposive sampling is used in the sampling technique, with 229 samples used, the Structural Equation Modeling (SEM-PLS) analysis technique with SmartPLS for application processing. The results showed that in order to increase sales, retain customers and reach a high market, good quality products and services owned by the supply chain, from social networking relationships and knowledge sharing, are needed. However, the increase in marketing performance cannot increase even though women entrepreneurs have strong relationships. © 2021 by the authors;license Growing Science, Canada.
ABSTRACT
Maintaining distance has become an effective pioneering measure in reducing the spread of the coronavirus outbreak (called COVID-19), so that distance learning has become an option for educators. This study seeks to explain the role of student satisfaction in mediating the effect of perceived value on word of mouth (WOM). The population of this study is students in Bali who had attended online lectures during the COVID-19 pandemic. The sample size consists of 260 people selected with a purposive sampling method. The analysis is using SEM-PLS. The results shows that perceived value had a positive and significant effect on WOM. Perceived value also has a positive and significant effect on student satisfaction and student satisfaction has a positive and significant effect on WOM. There are several variables that need to be added, such as the online system itself, the quality and ease of use of online media. Satisfaction can mediate the effect of perceived value on WOM partially. Therefore, it is important for higher education institutions in Bali to increase the perceived value obtained by students, especially in the functional value, to increase student satisfaction and ultimately have an impact on increasing positive WOM about online lectures.